DJI America opens the era of anti-involution What’s happening behind the shocking changes

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The opening of the anti-involution era is actually a farewell to an era of frenetic progress. The times are slower, the times do not need you to work so hard, the corresponding rewards are less, the new economic underlying logic has changed.

Author: Shi Nan, Commentator, Hugo Finance

At one time, everyone was proud of the roll.

At one time, everyone was afraid to leave work early.

But, as if overnight, there was a sudden change in the sky, which is absolutely epic and shocking, and I think it’s a great thing.

According to the Securities Times, there is news that since February 27, DJI has started a campaign of no overtime work, forcing employees to leave work at 9 pm.

On social platforms, many workers showed their own experience of being driven off work Some employees called out for the first time in their lives to be driven out of the company Others welcomed the mandatory off-duty evening rush.

March 10, a U.S. was exposed to the mandatory 18:20 off-duty topic also rushed to the hot search.

Breaking news that the United States, headquartered in Foshan, Guangdong Province, from this week onwards, began to advocate the leadership of all departments to rigorously control overtime, the provisions of the 18 20 after the company is not allowed to work overtime, but also prohibits the phenomenon of employees to return to their workstations to continue to work overtime after the meal. As soon as the end of the day, HR began to go from department to department to urge everyone to seize the time to leave work.

Feeling Shenzhen’s DJI Shunde’s U.S. suddenly turned into a European enterprise, actually strict control of overtime, not allowed to work overtime, which who would have thought?

0 1 Employees rolled not move

0 1

Employee rolls are not moving

Not only DJI American, but also in early February this year, the founder of the Mingchuang Youpin Chairman of the Board of Directors and CEO Ye Guofu released Ye Guofu Let simplicity become our soul tweet, put forward six requirements related to organizational management Strictly prohibit all formalism Internal communication is strictly prohibited the use of PPT internal and external meetings of 30 minutes, the longest not to exceed one hour Reporting information does not exceed three pages Any internal decision-making, the participation of decision makers shall not be more than three people. Internal and external meetings should be no longer than 3 pages and no more than 1 hour.

In February, another domestic manufacturing giant Haier was also exposed, the company requires mandatory double rest. Haier’s internal release of the full implementation of the dual rest system notice, all departments, including research and development, market, etc., the implementation of the dual rest, Saturday is not allowed to come to the company, the cafeteria does not provide meals, special circumstances require overtime work, must be approved in advance of a week, the working day overtime shall not exceed 3 hours a day.

Why did this happen?

My personal guess

First, the roll won’t move.

Number two, the roll doesn’t make sense anymore.

Third, the boss figured it out.

What does it mean to roll no more? It is very simple ah, at night 11 12 o’clock before leaving work, and then the next day normal work, or a little later to go to work, the average is not very robust employees can roll how long? You say you don’t want anyone over 35, just young people under 35, because young people don’t have kids. So the question is, will the employees never be in a mood? Never rebel? Forever just a silent burning dry cell?

How is that possible? It’s impossible!

All you have to do is scan the current public opinion and you’ll see that a job that only hires people under the age of 35 will easily make it to the top of the hot list and become a public opinion poll.

My private guess is that the policy of letting employees over 35 years old go home to their children and not renewing their employment will probably be thrown to the scrap heap, which is really inhumane.

People are not machines, not batteries, not only work.

As long as this is recognized, then, the staff roll is inevitable and reasonable. Think about it, 50-year-old employee to you to stay up until 11:00 p.m., and so every day, if his blood vessels burst, the company is not a big loss?

Both to prevent public opinion, but also to reduce costs Some companies have to pay overtime, but also to provide food , but also to face the emotions of employees, why bother? That’s just not going to roll.

Besides, those who should be laid off have been laid off, and most of those who are left are working, it is necessary to preserve the living force.

0 2 The stock game, the roll does not make sense

0 2

Inventory game, volume does not make sense

Then again, volumes don’t make sense anymore.

Why? Why did you roll in the past? The market was competitive, the market was vast, and if you didn’t get the program out tonight, the customers flew away.

Now? May not be so many customers, the competition is not so fierce, we are doing a lot of time in the stock game, so serve the existing customers on the good, the volume does not make sense.

Why do we have to leave work at 11pm? Isn’t that pure performance?

Late night overtime office building

You can act for one day or two, but if you do it too much, you’ll get bored with yourself and your leaders.

Volume is meaningless because there is only a bowl of porridge in front of you, you are rolled out of flowers, but also a bowl of porridge, rather than letting the staff go home early to drink porridge, but also save the company’s water bill, electricity bill, air-conditioning depreciation as well as reduce a variety of snacks, beverages, and overtime expenditures.

The so-called cost reduction and efficiency, in fact, many times, efficiency is impossible, cost reduction is possible.

Reduce costs from the details of the key out of all the costs of the key out of the anti-involvement in the slow-growth era is the bosses the most sensible choice, because too much investment, including staff time, profits will be reduced, such things as long as you take a look at the statement will understand, do not need a high IQ.

0 3 Bosses think it’s a good idea to understand

0 3

Bosses are better off when they figure it out.

Finally, the bosses figured it out and didn’t want to roll.

What do you mean the bosses have figured it out? It is very simple, the bosses are slowly getting older, also experienced some life and death, some things also began to see open.

People in this life is more than 30,000 days, bare hands to come, bare hands to go, in fact, nothing to take away.

People this life, to put it bluntly is a large experience game, you when the boss of the rich, see more beautiful handsome, drank many times the top red wine and Maotai, you know a lot of big shots, so what?

You collect a room full of Pu’er tea, Maotai, red wine, calligraphy and painting is really their own?

At a certain age, the bosses know that they are just keeping it for their descendants for a short period of time.

After the age up, there is no ambition to fight in the mall, and even have and competitors to meet a laugh to forget the meaning of enmity, on some occasions met the old rivals, clink a cup, everything is in a word.

At this time, what is the significance of the volume? Is it lack of money, or lack of something else? Very often, it may just lack of health, lack of sleep, lack of care, lack of warmth.

When you get older, you want to seek more quiet Health, basically, is in a state of gradual stasis.

Founder The mentality of the owner will be projected to the internal business, which is normal, in fact, is also part of the corporate culture.

When the boss doesn’t want to roll and is trying to save money, and there just doesn’t happen to be that much work to do, overtime doesn’t make any sense and becomes a performing art.

Acting is tiring, so it’s better not to roll, and when the bosses figure it out, everything is fine.

0 4 Farewell to the era of frenzied

0 4

Farewell to the age of rapid progress

My personal view for the wider business

DJI American’s anti-involution is iconic and the right choice to get in tune with the times.

We can not always have the so-called demographic dividend , we will eventually return to a normal and not tight state, everyone has a normal life, have a normal recreation time, be a normal person.

And with the aging of the population, one day, we will find that

Wow, young labor is not inexhaustible.

Wow, the bottom feeders have tempers and personalities too.

Originally, we thought that the anti-involvement would come later, but, to our surprise, the complexity of the situation has brought a lot of things forward, including the anti-involvement , which is a good thing, but not just a good thing.

In the anti-involution era, we have to get used to earning small money, earning slow money, to get used to a long stream, to get used to the fact that there are not so many stars and oceans need to be conquered.

The opening of the anti-involution era is actually saying goodbye to an era of wild goosebumps

Those freshly dressed years will eventually turn into a cup of tea on the desk.

Those galloping shopping mall competition is just a wisp of aroma floating away on the hot pot.

DJI The United States opened the anti-involution era, what happened behind the shocking giant change?

The times are slow, the times do not need you to fight so hard, the corresponding reward is less, the new economic bottom logic has changed.

The train still rumbles forward, but things have actually changed.

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