Some time ago, the Internet made a lot of noise Huang Zitao send car event finally came to an end.
And Zhou Hongyi, the red uncle who also promised to send a car, released the latest content about the car sending activity on January 26, 2025.
When all is said and done, I’m giving away 100 domestic new energy vehicles for free! Registration starts today, and the first wave of car owners is expected to be revealed on February 12, the 15th day of the first month of the Lunar New Year.
Once this explosive video was sent out, it quickly set off the internet. As of today, the number of comments on the video has reached 1.418 million.
Previously, Zhou Hongyi, in order to celebrate the number of fans is about to reach 10 million, decided to give a car to the fans just like Huang Zitao, and asked the fans for their opinions about the model and the number of cars.
Later, due to the release of Jieyin’s special governance announcement about the creator’s illegal marketing and publicity And temporarily shelved, now finally ushered in a new development.
From selling Maybach to giving away cars
The beginning of a traffic game
Zhou Hongyi announced in the video, officially launched to stimulate consumption, the promotion of national brands 100 new energy vehicles, return to the user carnival activities .
Follow the national economic orientation, send 100 new energy vehicles, is to stimulate consumption and prosperity economy to contribute a small contribution, but also to do its best to promote domestic new energy.
Zhou Hongyi’s car delivery activity is not accidental. In fact, this is a marketing action linked to the whole network, and as early as 2024 there was an ambush.
Last year, he abandoned foreign brands, sold Maybach, embraced new domestic energy, so that he became a spokesman for domestic cars, triggering a hot debate on the Internet.
Source: Little Red Book IT Discovery
Purchased more than a dozen domestic new energy vehicles at different prices, the actual experience he said the effect is good.
Zhou Hongyi neither sells nor builds cars, but through the actual support of China’s national automobile industry, to the public to embrace domestic support for scientific and technological innovation signals, successfully shaped for himself a patriotic entrepreneurial image of support for domestic.
Today’s marketing is all about innovation. And Zhou Hongyi through this non-traditional way, his brand and domestic new energy vehicles closely bound, its innovator image thus established.
On January 10, 2025, Huang Zitao gave away 30 units of Baojun Yunhai automobiles worth 12,380,000 yuan for use in the live broadcast.
During the event, his fan base skyrocketed over 30 million, and at its peak the fan base exceeded 45 million.
For a time, giving away cars became a new traffic growth code.
Seeing this phenomenon, Zhou Hongyi quickly took action and released a statement about his own car delivery I want to send a more expensive car than Huang Zitao!
By shouting through the air, not only breaking the boundaries between the entertainment circle and the technology circle, but also attracting a lot of attention with the gimmick of sending a car of higher value, successfully paving the way for his own car delivery activities.
Before the event, Zhou Hongyi’s jittery fans numbered 968 3 million, as of now, has more than 15.47 million, more than half a month time to increase the powder over 5.78 million, and will continue to grow with the exposure of the event.
Figure source Jitterbug
In the newly released video, Zhou Hongyi said that he wanted to pull down the altar of foreign luxury cars, and only send domestic new energy, which, it must be said, has pulled a wave of national goodwill.
The rules of the lucky draw have something to say
Precision pouring for growth
When the activity was called off by the platform on the grounds of serious impact on the platform ecology, Zhou did not forcefully refute.
Instead, he chose to show weakness by understanding the platform’s plight and put forward the suspense of finding a way to comply with the law, and then shifted the focus of the campaign to the nanometer AI search app operated by himself.
Such crisis public relations, not only did not weaken the activity of the heat, but through the reversal of public opinion will be pushed to a higher level of heat.
In the car giveaway activity, users must meet two conditions to participate in the lottery One is to become a loyal user of 360’s Nano AI Search APP, and the second is to follow at least one of Zhou Hongyi’s social accounts Jitterbug WeChat Video No. Xiaohongshu Shutter B station .
Nano AI Search APP, officially launched on November 27, 2024 on Apple App Store and Android App Store.
It is essentially an AI-centered search tool that comes with features such as photo recognition voice search direct answer giving.
Source Apple Store
The so-called loyal users are not only required to download and register the Nano AI Search App, but also to increase their nano value by signing in and inviting friends to meet the requirements for participation in the lucky draw.
This way of eating two fish with one fish will not only bring a large number of fans for Zhou Hongyi, enhance the identification of fans with Zhou Hongyi’s personal brand, but also promote the growth of users of new products under accurate and effective infusion.
In addition, the rules of the activity also limit the equipment requirements to further accurately screen out high net worth users.
By excluding users with cell phone system versions of Android 7 0 or iOS 15 and below users with Hongmeng system cell phones and small programs users with Nano AI search client versions of 20 and below and users on the Pad side, the accuracy of the participants was ensured.
This practice may seem to set limits at the technical level, but in fact it is a precise locking of the target user group, especially in the case of giving away high-end domestic cars, only users with higher spending power are eligible to participate.
In this way, it not only successfully binds the product with high-net-worth users, but also further improves the market effectiveness of the activity.
Positive and negative effects of marketing
The Challenge of Branding from Exposure to Sedimentation
Zhou Hongyi’s car giveaway campaign will undoubtedly bring huge exposure for the 360 brand in the short term.
With traditional advertising methods, 360 may need to invest billions of dollars in advertising to achieve the same amount of exposure.
Relatively speaking, through this activity Zhou Hongyi will be lower cost price constantly prying the whole network hot search, this is undoubtedly an efficient and low-cost marketing action.
However, the hidden worries behind the marketing of sending cars also deserve our deep thoughts.
First of all, frequent reliance on traffic marketing may make the brand fall into the circle of short-term effects.
The carnival of traffic can certainly attract eyeballs, but once over-reliance on traffic means, the intrinsic value of the brand and the depth of the user’s adhesion will be ignored.
Once the marketing campaign is over, whether the brand’s heat can be transformed into long-term product reputation and user loyalty remains an open question.
Secondly, although Zhou’s car delivery event has successfully attracted a lot of attention, it has also triggered a discussion on the boundary between public welfare and marketing.
Although Zhou Hongyi said in public that the car is to stimulate consumption, the promotion of national brands, but this approach is too utilitarian, is really concerned about the long-term needs of consumers and product quality?
Source Little Red Book Digital Vision
On the one hand, he successfully promoted the brand identity of domestic new energy vehicles with the help of car delivery activities.
But on the other hand, there are also voices pointing out whether this kind of marketing that relies on gimmicks will make consumers resent the brand and even affect its long-term image.
Write in the end
The car giveaway campaign, which is expected to last for a year, certainly seems to be a successful marketing show so far.
Through precise traffic layout and clever use of social platforms, 360’s Nano AI Search App has gained a large number of users and exposure.
However, behind this marketing, it is not difficult to see the possible pitfalls of frequent reliance on traffic booms.
Traffic is important, but how to maintain the long-term vitality of the brand after the traffic, how to improve product quality and user experience after the short-term effect, to avoid the emergence of the traffic bubble, is the key to the future development of nano AI search can be sound.
This series of marketing tactics is not only a feast of traffic, but also a war on brand building, user loyalty and long-term strategy.
Arranged by Huang Jiajun Audited by Huang Jiajun
Scan the code to join the high-quality exchange group
Red Packet Welfare Dry Goods, wonderful non-stop
20 million brand managers! Focus on the head and benchmark, help brand high-end.
20 million brand managers!
Focus on the head and benchmarking, help brand high-end.
Brand Interview WeChat jiangnan254 Remarks Interview Millions of brand managers are watching!
Brand interview WeChat jiangnan254 Remarks Interviews
Millions of brand managers are watching
Leave a Reply