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The Asahi Shimbun reported an incident that seemed unremarkable and not given much space, but when I saw the content, I was shocked.
On February 21, 2025, Japan’s Consumer Affairs Agency announced that it would formulate safety guidelines for cultured meat, officially giving the green light to artificial meat.
The Japanese term “cultured meat” refers to meat obtained by artificially cultivating animal cells.
Japan has been persistently promoting artificial meat. Even though the Japanese people do not quite accept it, the Japanese Government has not given up.
What makes people laugh and cry is that the Japanese media also tries to brainwash the Japanese people by saying that artificial meat is also popular in China.
The Japanese government has been promoting artificial meat for more than a day or two.
As early as 2019, they began to vigorously publicize that artificial meat can reduce carbon emissions and protect the earth on the grounds of environmental protection.
Sounds lofty, but Japanese consumers don’t seem to buy it.
By 2022, the Japanese government had switched to another reason the food crisis.
They say that the global food supply is tight and there may be a shortage of meat in the future, so it’s necessary to fill the gap with cultured meat Cultured seafood Insect proteins and other alternative meats. (narrator) The Japanese government has begun to shun the use of the term “artificial meat”, using alternative meat instead.
Nomura Securities even gave a dazzling market forecast By 2025, the global artificial meat market will reach 1 trillion 191.9 billion yen, and by 2030 it will soar to 3 trillion 311.3 billion yen.
It was in 2022 that soy meat began to hit supermarket shelves in a big way.
At that time, artificial meat made from plants such as soybeans was given a new name, soy meat.
Cooking shows and food magazines also promoted soy meat recipes. Soy meat is protein-rich and slimming! Glowing hair and skin! Maintains muscles! Strengthens bones! Artificial meat made from soybean plants is known as soy meat, and artificial meat made from animal cells is known as cultured meat.
Immediately thereafter, Japan began to focus on the marketing of insect food.
In March 2022, a cabinet minister publicly tasted food infused with dried crickets and praised the flavor.
In March 2023, a public high school in Tokushima Prefecture used fried colcannon powdered with dried crickets for the first time in a lunchtime meal for students.
When the students were filmed, they could only reply awkwardly and politely that they didn’t really like the taste, but that it was just like a regular pumpkin coke.
Behind the government’s push for crickets and other insect foods, large capitals have invested in breeding edible crickets in captivity.
NTT East, for example, is counting on sales of cricket food reaching billions of yen by 2028.
With the development of artificial meat on the grounds of environmental protection and the food crisis, the capital is receiving huge subsidies from the government in an open and aboveboard manner.
Put the artificial meat on the market, and then harvest ordinary people at a price higher than that of real meat.
The introduction of dried crickets into children’s lunches has not only failed to gain further acceptance among the Japanese people, but has also provoked a strong boycott on the Internet.
The dried cricket powder used in Tokushima’s student lunches was developed and produced by a Tokushima tech startup.
Due to the boycott, a large backlog of cricket powder was built up, and it was eventually declared bankrupt in November 2024.
Seeing the difficulty in promoting it domestically, the Japanese government seems to have found a new breakthrough China.
Japanese news agency Kyodo News recently published a report on the popularity of artificial meat in China, citing the rise of China’s alternative meat market as a result of increased health awareness, a growing obese population, and policies that encourage diversification of protein sources.
First, what is the true level of acceptance of artificial meat among Chinese consumers?
The truth is that while there are some alternative meat products in China, such as plant-based burgers and vegetarian chicken and duck, these are more of an extension of traditional soy products than true margarine.
The Chinese love of soy products goes back thousands of years, and traditional foods like tofu, soy milk and soybean skins have been around for a long time.
The Japanese simply don’t understand how the Chinese eat soybeans.
Secondly, the increase in obesity and health awareness mentioned by the Japanese media is indeed a real problem in Chinese society. But this does not mean that the Chinese people will therefore turn to artificial meat.
On the contrary, Chinese consumers are more inclined to choose natural and healthy foods, such as vegetables, fruits and soy products, rather than those high-tech laboratory products that sound very high-tech.
The Japanese media report is more like brainwashing Japanese consumers with a Chinese filter.
They are trying to lessen Japanese consumers’ resistance to artificial meat by saying that China is eating it too.
But this kind of propaganda ignores one important fact: Chinese consumers’ attitude toward artificial meat is far less positive than the Japanese media portrayed.
Source Living in a foreign country, ID leteng2
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