Cherry blossoms in spring, Fuji snow in summer, fresh cuisine in fall, and stargazing in winter Preface by Zhou Ruijin for Going to Japan Now

Japan is our neighboring country. Most travelers and tourists, as early as when they went to school, learned from their geography textbooks about Japan, the only country in the East that has learned the best of Western civilization for more than a hundred years, and the only one that ranks among the world’s first-class developed countries.

The Basic Law for Tourism was implemented in 1963, and Japan joined the International Monetary Fund in 1964. Sixty years later, the number of foreign tourists visiting Japan reached a record 36.87 million in 2024, surpassing the 31.88 million in 2019, the year before the epidemic. Chinese nationals traveled to Japan about 6.981 million times, an increase of 187 9 from 2023.

Japan has a beautiful environment. Spring has cherry blossoms in full bloom, summer can Fuji view snow, autumn taste of color and flavor of the fresh food, winter enjoy open-air hot springs to put the sake hot baths to see the stars of fun!

Japan is a shopping paradise. The world-renowned electronic communication products, cosmetics, watches, clothing, musical instruments, household ornaments and a variety of food and beauty, dazzling people, Chinese travelers to Japan is very attractive and seductive. Japan has become one of the most popular countries for Chinese tourists to shop.

Japan has cultural fashion. Kabuki Sumo wrestling is the most traditional characteristics of Japan’s national performing arts, creating many sleepless streets in Tokyo. The eye-opening visual system of strange costumes and unique makeup, popular in Shibuya, the birthplace of fashion, has become an avant-garde culture that affects the whole world. The highly creative Japanese animation culture is loved by the whole world. Entering art museums and shopping in bookstores is like being in a sea of cultural wisdom.

Japanese people are polite and hospitable. Japanese people have a good cultural literacy, the work of the weekdays to pursue the ultimate first-class, daily life pay attention to civilized behavior, hospitality is very polite. Although the city is colorful, prosperous and dazzling, but most of the people are low-profile not out of place, the order is not alternative, still simple, not tired of vulgarity, scrupulously traditional, deliberately introverted, seldom show off their wealth is not inferior to the essence of the man forced people. Chinese tourists to Japan can feel the infection and cultivation of Japanese social customs and civilization in the joy of eating, drinking, playing and shopping.

In the beginning, human nature is playful. Thousands of years ago, Chinese thinkers had a very incisive interpretation of the word “leisure”. Leisure means resting on wood, emphasizing the harmony between man and nature. Leisure means the inner tranquility of a person in social interactions and the achievement of harmony between people and the self. At present, as people gradually become more affluent in material life, they are faced with a large number of spiritual problems that are difficult to resolve and balance.

Fierce competition, changing workplaces, family conflicts, and interpersonal conflicts bring too much trouble and psychological pressure to modern people. In this sense, the use of leisure sightseeing and tourism has become a station for people’s hearts and a beautiful spiritual home for human beings.

Therefore, tourism can expel the mental labor, can appease the tired mind Tourism can get rid of the pressure of competition, but also can relax the psychological depression. Even more, tourism can stimulate the potential for creativity, promote the sublimation of the spirit, so that people can understand the true meaning of life, and realize the mission of benefiting all beings!

When traveling abroad, Japan is the place of choice. Because Japan is the nearest developed country to us, Japan’s beautiful scenery, food, things, people and culture, a trip can be material and spiritual double enjoyment, beautiful, why not!

Since 1991, I have visited Japan seven times, from Hokkaido to Okinawa, from Tokyo to Osaka to Hiroshima to Fukuoka, and I have traveled almost all over the island country. From Japan’s top politicians, to famous entrepreneurs, mainstream media people, from ordinary citizens, to students in Japan, journalists stationed in Japan, I have generally contacted and exchanged, but also made a lot of Japanese friends, leaving a lot of good memories.

I deeply feel that it is very important to enhance the friendship and cooperation between the two countries by strengthening the communication between the people of the two countries and promoting mutual understanding through traveling and sightseeing! The Chinese nation and the Yamato nation are both excellent peoples of the world, and both should make their due contribution to the peace and development of the world.

China and Japan in history, although there has been a short-term hostility, but most of the time is a friendly get along with each other, mutual exchanges, learn from each other’s strengths and weaknesses, on the economic development between the two countries and cultural intermingling played a far-reaching role in history. It can be said that the lessons and shadows of the history of China and Japan will be correctly absorbed and effectively resolved in the course of increased contacts, close cooperation and deeper understanding between the two peoples, and that cooperation, development, friendship and well-being between the two countries will surely have a long history and an unlimited future.

In view of this, a group of friendly people who are enthusiastic about cultural exchanges and economic cooperation between China and Japan, with the support of Minister Plenipotentiary of the Embassy of Japan in China Yokai Yu, and the help of the Megumoto Foundation Nippon Cherry Blossom Association, McCann Japan, President Nakayo, President Yoshimoto, President Yoshimoto, President Kojima Electric, President Mitsui Fudosan, and our Japanese friend, Mr. Kasuya, have meticulously planned and published this series of Travel to Japan Now. This is a series of travel books about Japan. The books are richly illustrated, beautifully written, and practical. Among them, the private travel factual article, all by Shanghai senior media people Writers, written by the field trip to Japan after the personal feelings of the record, smooth flow, unique perspective, real feelings, full of color. I believe that this series of travel books will become a good companion for the majority of Chinese citizens traveling to Japan. Written by the author in 2011, revised in March 2025

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Source Zhou Fu Xuping Author Zhou Ruijin Public Editor Song Miao

Source Zhoufu Xuping

Author Zhou Ruijin Public Editor Song Miao

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