Who can take the lead in being healthier?
丨 Liang Liang 丨 ID hstl8888
Author 丨 Liang Liang
丨 ID hstl8888
With the new version of the national standard for food safety food additives use standards officially landed, a national participation in the ingredient list revolution, is sweeping the entire food industry.
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This is the yogurt, no sugar, but the taste is very good, and cheese, with bread to eat absolutely. In the refrigerated area of the Boxmart store in Beijing’s Dongdaqiao district, 28-year-old white-collar worker Lin Wei pointed to a Boxmart Greek yogurt on the shelves and told her girlfriends that it was good for them.
Clean ingredients is the official recommendation for this yogurt, and it’s also the key to Lin Wei’s repeated repurchases.
The ingredient list of this yogurt is raw cow’s milk Streptococcus salivarius thermophilus subspecies and Lactobacillus terreus Bulgaria subspecies three, no thickening agent, and did not add any sugar substitutes, fat loss period can be eaten with confidence. After saying that, she did not hesitate to put another box into the shopping basket.
There are more and more people like Lin Wei who read the ingredient list before making a decision.
This is also evidenced by the rapid popularity of Sam’s Club’s One Little Dried Orange last October.
This snack after Sam burst change, the ingredients are only honey orange sugar and citric acid, not only on this basis and then reduce the sugar 30, but also specially labeled sodium benzoate 0 potassium sorbate 0, lemon yellow 0, sunset yellow 0, flavor 0.
Cost-effective and clean ingredients, so that a small dried orange on the shelves that is out of stock.
Behind these facts is a major trend in the food industry today, where more and more consumers are willing to spend more time screening food for excessive additives, preservatives or artificial colors, and are increasingly inclined to pay for food with a healthier ingredient list.
In supermarkets, young mothers use their cell phones to scan codes to check the test reports of baby supplements, retired teachers wear presbyopic glasses to carefully compare the sodium content, and fitness professionals accurately calculate the ratio of carbohydrates in the nutrition table. Buying food, first look at the ingredients list has become a new consumer norm from individual habits, and consumers’ attention to food ingredients is becoming a common phenomenon.
According to a questionnaire released by Jingdong last year, 65% of consumers tend to choose more zero-added, zero-sugar and zero-fat foods in pursuit of a burden-free diet. In a poll of over 13,000 users on the ingredient list initiated by Dingdong Grocery App, more than 95% of the users believed that I am an ingredient party.
Businesses are also quick to recognize this change and are subtracting from their products.
Jingdong consumer data show that over the past year, the number of zero-added related commodities explosive growth, zero-added student milk powder dairy snacks nuts fried dairy cold drinks turnover have appeared to varying degrees of multiplication trend.
In addition to the performance growth rate, brands and products that focus on 0 preservatives and 0 additives also tend to get high-frequency exposure and secondary dissemination on social media, which in turn establishes their healthier brand mind.
And whoever can be the first to be healthier will have a better chance of getting the key to the next growth point.
Three Flowers Eau de Toilette Flavored Milk Tea Synthetic Beef
In 2022, the Hex Tech storm started by Shakeology blogger Sinjifei, and the resulting series of short videos on technology and hard living spread, making everyone realize that those obscure chemical terms are sneaking into their meals.
A national reflection and discussion on food additives has also rapidly heated up and become the focus of society.
In a video, Xin Jifei used a spoonful of salt, a drop of soy sauce flavor, drinking water and some black liquid to easily make a whole bottle of blended soy sauce. With a sentence of this small flavor, all of a sudden came up, Haitian soy sauce was countless netizens to the seat, innocent lying Haitian taste industry a fall without 40 billion market value.
This storm also let a number of early layout clean labeling to take the lead in embracing the ingredient clean enterprise tasted the sweetness.
Sam and Fat Donglai is the best portrayal.
In 2022, Sam’s announced it was phasing out or replacing a variety of chemical ingredients, including talcum powder and formaldehyde, by 2025, and striving to say goodbye to artificial flavors and synthetic colors by 2028.
In 2023, Sam’s own brand Member’s Mark launched a series of clean-label products such as charcoal-grilled pork preserves and organic blueberry juice, and subtracted from the ingredient list by systematically reinventing its formulas and processes.
By the end of January 2025, Sam’s had 53 stores in China, and by 2024 its sales had reached 100 billion yuan, with membership fee revenue growing by more than 35 percent and the number of members increasing.
Fat Donglai is also a fan of the ingredient list reduction.
On February 8 this year, the new national standard was formally implemented, specifying that sodium dehydroacetic acid and its sodium salt are no longer allowed to be used in bread, pastries, fruit and vegetable juices, syrups and other seven types of food, and the maximum amount of pickled vegetables from the original 1 g kg was significantly reduced to 0 3 g kg.
Fat Donglai Bakery has stopped using sodium dehydroacetate and said no to ingredients with potential health risks, such as cocoa butter, margarine and hydrogenated vegetable oils, and the popularity of its bakery products has remained high.
In November last year, Fat Donglai launched its own brand of black bean soy sauce, which has once again attracted a lot of fans.
In addition to the price of the people, this soy sauce ingredients list is exceptionally simple, only water non-GMO black beans cooking salt and wheat, without any MSG caramel color preservatives flavor enhancers, a listing was snapped up.
The fact that the ingredient list is cleaner than my face is why so many people are buying it.
Dingdong Grocery, which specializes in online fresh food and ingredient delivery, has also made a name for itself with its clean ingredients.
In October 2022, Dingtone Grocery formally introduced the concept of clean labeling, and took the lead in developing a corporate standard for clean labeling, advocating the food industry’s clean philosophy of rejecting unnecessary additives and refraining from adding any that are not necessary. Recently, Dingtone Grocery has gone one step further by officially launching the Nutritional Choice Grading Label to provide consumers with clearer health guidance.
This upgrading of the whole chain from production to sales has not only brought higher user loyalty, but also allowed Dingtone Grocery to continue to increase its GMV and net profit.
For health- and quality-conscious consumers, simple and transparent ingredients represent a rare sense of peace of mind in and of themselves. With this trend, as the saying goes, Less is more, the cleaner the ingredient list, the hotter the business.
According to Mordor Intelligence, the global clean label ingredients market is expected to grow at a CAGR of around 6 51 between 2025 and 2030, reaching a market size of $62.43 billion by 2030.
In other words, clean ingredients are not only the flavor of the moment, but are also expected to be an important factor in the future of the food industry.
The focus on food ingredients is not just a fad for young people.
Give me weigh half a catty of ox tongue cake half a catty of rose cake, all to sugar alcohol. 72-year-old Mr. Zhang is a regular customer of Taoxiangcun, he said with a smile Sugar alcohol ox-tongue cake, although not as crispy as the original, but tastes not much worse, figure a peace of mind.
China Aging Science Research Center report shows that from 2020 to 2050, China’s elderly population consumption potential will climb from 4 trillion yuan to 40 trillion yuan, accounting for one-third of the country’s GDP.
Among them, diet is the largest part of the expenditure of the elderly group, and like Zhang moncler outlet online such active sugar control Keep an eye on the health indicators of the elderly consumers are not a few, healthy food is becoming their rigid and growing demand.
Unlike young people, who are keen to follow the trend or boast about their ingredients and pursue zero-additives, the elderly are more concerned about the impact of food on blood pressure, blood sugar, weight and other health indicators, which are also highly related to ingredients.
This means that older adults have the same, if not stronger, expectations for cleaner ingredients than younger adults, and the potential for even greater growth.
However, it’s not easy to make clean ingredients a reality.
First is the industry standardization, including the business consciousness of enterprises still need time to cultivate and test.
Although the new national standard for the use of various types of additives and the maximum dosage to make more clear provisions, but the zero-added less additive is still a lack of refinement of the operational standards.
The operation of some enterprises, but also to the healthy development of the market dust.
For example, some claim to have no chemical additives, but the natural extracts they use may have been chemically processed, while others claim to have low sugar and low salt, but add other sweeteners or sodium substitutes, and the ingredient list is not clearly written.
All these make it more difficult for consumers to make a choice and affect consumer trust.
To truly realize the ingredients clean, companies must make a comprehensive upgrade in raw material procurement, processing technology and storage and transportation links, which often means higher cost investment, which also means a higher selling price to obtain the corresponding profits.
How to get consumers to pay for higher prices is also a challenge for companies that truly practice health.
Moreover, although consumers are calling for clean ingredients, the taste experience on the tip of the tongue should not be ignored, and healthier often means less tasty, which also takes time to change.
But there is no doubt that when consumers start to vote with the ingredient list, the rules of the game in the food industry have been rewritten. Companies that dare to expose their production lines to the sun and replace chemical shortcuts with technological innovations will take the lead in this battle for trust.
In the age of the ingredient list, the core trade secret will no longer be the complicated recipe itself, but transparency and honesty.
1 Food additives new national standard implementation, preservatives industry affected by geometry? New Beijing News
2 Food Enterprises Initiate List of Ingredients Change Worker’s Daily
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China Business Towers Strategy Editor-in-chief Bi Yajun Editor-in-chief Zhou Yi Editor-in-chief Song Xiaoyu This article only represents the author’s personal views, some images from the network of graphic bugs creative Oriental IC, failed to verify the copyright belongs to the non-commercial use, such as infringement, please contact the author of China Business Towers Strategy’s public, welcome to pay attention to the contribution of the article Business cooperation and advice, please contact 010 65580525 zy hsmrt com Director Zhou This article is a signed account of Netease News, Netease No. Special Growth Plan, and original content of Huashang Towers Strategy, which is liked and shared.
Editor-in-chief Bi Yajun Editor-in-chief Zhou Yi Editor-in-chief Song Xiaoyu This article only represents the author’s personal views, some images from the network of graphic bugs creative Oriental IC, failed to verify the copyright attribution, not for commercial purposes, if there is any infringement, the author please contact us.
China Business Towers
Editor-in-Chief Bi Yajun Editor-in-Chief Zhou Yi
Editor-in-Chief: Song Xiaoyu
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