Introduction THECAPITAL 150 skit overlords rode in a Mercedes 107 times, and 22 times in a Rolls Royce to negotiate fake contracts with their female leads.
Read more THECAPITAL
Introduction
THECAPITAL
The 150 skit overlords rode in a Mercedes 107 times and negotiated fake contracts with their female leads in a Rolls Royce 22 times.
This article 3614 words, about 5 2 minutes Author Liu Xiaotu Editor Li Chunhui Source Entertainment Hard Candy
This article 3614 words, about 5 2 minutes
Author Liu Xiaotu Editor Li Chunhui
Source Entertainment Hard Candy
The green license plate hangs, and then the elegant new energy luxury car are immediately turned into a nest. The president’s car not only depends on the price, but also the key is to have enough face with a row. On the short drama overlord why do not open new energy luxury car, producer Li Wentao pseudonym to hard candy gentleman so explained.
No wonder the National People’s Congress deputy Xiaomi Group Chairman Lei Jun’s two sessions of the proposal is to optimize the design of new energy green plate. Mr. Lei is also deeply distressed that this earthy iron can not match the growing price of new energy luxury cars.
In the red fruit fast hand jitterbug and many other platforms, hard candy Jun randomly selected 150 Ba General theme short drama, including good a good girl Ji General your vest obediently fell off, not installed, Huo always want to remarry every day and other popular works, which did not have a new energy automobile brand appearances.
As the most popular entertainment product nowadays, the mass penetration rate of short dramas is obvious to all, especially since it is also rich in hegemonic presidents. And new energy vehicles are attacking the high-end market, waging a battle for the hearts and minds of users in full swing. The two can obviously match up, how the boss of the major car companies would rather personally as a netizen, but not spend some money to find a short drama to build momentum and bring goods?
Want to let the short drama boss from the heart to love new energy vehicles, probably impossible. Li Wentao told Hard Candy that his team usually selects brands according to popular wedding cars. Ordinary viewers will not pay attention to new energy vehicles for a long time, millions of a look up, people may be treated as a miscellaneous brand. While traditional luxury cars have experienced a collective price cut, but the ceiling is high enough that it can still be seen as a symbol of wealth. In addition, the advantages of new energy luxury cars are mainly embodied in the intelligent, technological and comfortable, and need a specific scene to present.
Of course, this has not quenched the enthusiasm of new energy car companies, bosses executives sales are trying to implant short dramas and short videos through self-produced co-production and other ways. So the question is, can new energy luxury cars actually find a breakthrough in the short drama to establish their own luxury car consensus? Or will it stay in the abstract paragraph of the poor writing a cool article, or will the luxury cars gather in front of Liu’s house? Krypton, Ideal, BIADI, Qijie, Xiaopeng, Ulai, Zero Run and other luxury cars are parked all over the parking lot.
What kind of car does Mr. Bully have?
First take the data to speak, in the hard candy Jun as a sample of 150 BaZhong short drama, Mercedes-Benz containing Maybach appeared 107 times, is deservedly BaZhong seat driving followed by Rolls-Royce Red flag Bentley, respectively, appeared 22 times 11 times 5 times. BMW, Maserati and Porsche have also appeared, but the number of times is too small, they are all included in the others.
For a successful boss, just as important as choosing the right car brand is choosing the right model. Li Wentao’s team has used Mercedes-Benz products in 14 sketches, and no matter how low the budget is, you have to go for an E-Class or above, preferably with a black body. If you’re going to use a double Maybach, prefer a black and gold color scheme. Definitely not white and green, the cab flavor is too strong.
This is determined by the content characteristics of the short drama. Short plays are short and fast, hate every minute and every second to push the plot, can not give props too much drama. Mr. Ba’s luxury car can only flash for a second or two, it must show some symbolic features to bring the audience an intuitive and strong stimulus.
Typical example is the Mercedes-Benz logo. In the eyes of many young people, the Mercedes-Benz logo represents fashion and sports, which makes the logo look old-fashioned. However, when put into a short drama, the stand-up logo is obviously more capable of withstanding detailed shooting, and also more capable of creating the sense of atmosphere needed for a short drama. Is it the car logo that stands up? No, it is the decency and aura of the president and hero. Li Wentao teases.
Similarly, whenever there is a Rolls Royce in a short drama, the domineering male lead is bound to shoot a scene in the car, usually signing an unequal treaty with the female lead. Li Wentao’s explanation is that under this narrative logic, the limousine becomes a kind of right enclosed space, and the starry roof hanging over the heads of the male and female leads , best reflects the inequality of their emotional relationship.
If there is a lack of funds and a lack of classic luxury car symbols, the total number of luxury cars can also win. Just like an idol group, a large number of people can also form an atmosphere and momentum.
Hard candy gentleman just found that the red flag is the domestic car brand with the strongest presence in the BaZhong short drama. And its appearance is basically two situations One is the appearance of a parade, five cars to start with, not capped. The second is that the character is placed in a specific era background, the male host character and patriotic system is mostly a little bit related.
Despite the rapid development of new energy vehicles, it is clear that it will take time to establish a true luxury car mentality among the general public. The general public is slow to accept and absorb new things, so the choice of a traditional luxury car for the skit is a bit conservative, but certainly not wrong.
Without the favor of the skit’s overlord, new energy car companies have no choice but to bring money into the group to direct their own show. Brands such as Lantu and Xiaopeng have produced or customized short dramas on line, and Lantu’s Love in the Wrong Space and Time also involves popular themes such as the president’s rebellion and inter-temporal love. However, these customized dramas overemphasized product features, obviously form over content, and failed to form too much communication at the public level.
In the end, the boss short drama is the old-fashioned flavor, and also rightly superstitious old money wind. New energy luxury car implantation if you do not change the logic of creation, as mentioned at the beginning of the poor people cool article, the emperor with a golden hoe, Mr. Ba to drive a green license plate car. If Mr. Ba set up a new technology and environmental protection elite persona, driving a new energy luxury car is only logical.
I can’t afford it, it’s still not good.
In addition to brand recognition, there are budgetary reasons for not choosing a new energy luxury car for a short drama. Li Wentao mentioned that the cost of filming a short drama of about 100,000 yuan, car rental expenses up to about 1,500 yuan, all the car scenes to be shot in one day.
Just look at the Rolls-Royce brand. In low-tier cities, the daily rental cost of a Gusto I is about 4,000 yuan, and the daily rental cost of a Phantom VII is about 8,000 yuan. In this case, the crew prefers to rent older cars in ordinary condition, or to save costs through single-ordering.
The actual cost of renting a car is also related to the number of kilometers. If it is not necessary for the plot, we usually do not start the vehicle. In short, a theater group that can use Rolls Royce can be called a big family. Li Wentao told Hard Candy.
Mercedes-Benz can become the first choice of short drama car rental, is to win in the choice enough and cost-effective pull full. Expensive crews can rent Maybach or Mercedes-Benz S-class models, the daily rent can be controlled at about 2,000 yuan. Ordinary crews can choose E-class models, or E-class S-class, the cost of the car is greatly reduced, the ordinary audience can not see what the problem.
Of course, even a handful of short drama giants, in fact, can rarely see the top luxury cars. For example, Ferrari, Lamborghini, McLaren, Bugatti and other brands of sports cars. This is not only limited by the cost of renting a car, but also with the creation of the short drama routine, sports car this kind of thing, at most to the rich second-generation male supporting a little bit of speed and passion. The president of the skit drove too ostentatious, inconvenient to show their kind of control of the whole situation of the vigor. Li Wentao so explained.
Those who seriously observe and discuss automobile brands are either real car enthusiasts, or the eating public who like to study whether others have money or not. In real life, people may argue over what cars are considered luxury cars. But in a short drama, luxury is just a feeling or background, and viewers will not care whether the hero is really rich or not, let alone think about the reasonableness of the plot in a genuine way.
The price of new energy luxury cars is not low, but the product advantages can not be presented in the scenes of the short drama, and will even destroy the sense of atmosphere pursued by some subjects.
For example, many new energy luxury cars are more spacious than Rolls-Royce Maybach, can put down the seat massage and immersive movie watching can also be from the refrigerator to drink some drinks. However, the more comfortable these features, the less the taut aristocratic temperament. Here pressing the heroine hard against the car door or throwing contracts at her always feels too lived-in and not as doggedly charged.
And the new energy car luxury embodied in the intelligent, can not let the president show a wave of self-parking it. In long dramas and short videos, the rich and powerful have to use butlers, drivers and servants to set off their status and show the true colors of class society, not to mention the more feudal and conservative short dramas.
Short dramas are a product that can make itself look like whatever the public’s aesthetics are in the simplest and crudest way. Looking at the entire Internet, the portrayal of the identity of the rich and powerful is actually becoming crude. Netflix wear bloggers can simply wear a light-colored cashmere sweater or trench coat and take on the label of old money style.
The Sinking of Luxury Cars in the Common Imagination
Most of us imagine high society from novels, movies, TV dramas and other entertainment products, and now add a short video. Other than that, Guo Jingming has pushed open the doors of luxury brands to a generation. It’s just a shame that Gu Li cared too much about bags, shoes, and jewelry to preach against luxury cars.
Hard Candy’s knowledge of luxury cars began with the Godfather novels. The description is still fresh in my mind, roughly saying that Rolls-Royce is colorful, white, luxurious and noble, a design of true elegance and genius. In contrast, a Cadillac in the corner of the room that no one cared about was being raffled off. Unexpectedly, when the movie The Godfather was released, Rolls-Royce was instead overwhelmed by Cadillac, which had a crazy face.
From Baudrillard’s writings on the consumer society, which cited the marketing of automobiles as an example, the goal was to transform the commodity into a symbol, to make people feel that by owning the commodity, they have that kind of life, that they are part of that kind of class. As late as 2024, when A Story of Roses was broadcast, Fang Xiewen’s Audi Horch still generated a lot of buzz among viewers, and the Baidu search index for Horch quickly reached a new peak. It’s probably because such a small town entrepreneur who caught the wind and got rich from technology can really water down many people’s barriers.
In today’s new energy vehicles, traditional automobile brands can still hold their position, to a certain extent, also thanks to the user’s emotional management to do a good job. In the short video, Mercedes-Benz BMW Audi and other brands have exclusive marching song, as long as with the young for driving Mercedes-Benz, love will not start a dispute six horizontal twelve vertical, sweeping the world of infatuation dreams and other text, onlookers will not be able to help but to enter into the self-movement.
The Cullinan Fragment has even become a popular literature of adversity. Usually refers to the grassroots origin of the netroots all the way to fight, in the short video live broadcasting rivers and lakes after countless days and nights of refining, and finally in the company of the fans to complete the class leap. Especially after the revival of social rock, young netizens have expressed their desire to see all kinds of rockers frantically collecting pieces of Cullinan.
Of course, there are shakers of Cullinan, there are also micro-merchants of Maserati, the status of luxury cars with its classic narrative also rise and fall. Maserati had because of the micro-business Xiti thunder, and because of the end of the micro-business era and gradually lose advantage. In the end, it lost its reputation in a major price cut and product line restructuring, and the aura of the Queen of Sports Cars was no longer there.
New energy vehicles and their users also work hard, but why Ideal Extreme Krypton Xiaopeng BYD Qijie Ulai and other luxury cars parked in the parking lot Full of incongruity? It’s still a content mismatch. We old money bosses are still living in the feudal era, and new energy vehicles have nothing to do with you. In Hard Candy’s opinion, there is a lot of material in the industry, so it would be good to directly film the entrepreneurial history of the boss of the new energy vehicle. Both can be to China’s science and technology, environmental awareness and other aspects of the value, but also from the brand tearing executives to dislike each other to find the point of view.
Recently, the hot Maybach controversy can be filmed as a rebirth of my car company to play business war. Just look at the stance of the fans and car owners on both sides, and you’ll know there’s no shortage of hot topics.
The clue to explode information rzcj thecapital com cn
Rongzhong Official Fan Group Here, you can get rich equity investment industry information Hot reports Frontier industry reports Key topics research Latest industry dynamics. Linking capital, connecting the market, linking resources, and jointly building a new platform for venture capital exchanges Cooperation and win-win circle of friends.
Rongzhong Official Fan Group
Here, you can get rich equity investment industry information Hot reports Frontier industry reports Key topics research Latest industry news. Linking capital, connecting markets, linking resources, and jointly building a new platform for venture capital exchanges and a win-win circle of friends.
END
Media Cooperation 010 84464881
Business Cooperation 010 84467811
Reprinted please click the menu bar Contact us
Leave a Reply