Pets that can bring emotional value to people are being valued for their own emotions. Author Xiaoyao Editor Yuan Ye 01 Explosive phone watch Mom, when I played with other children today, I found that they all have a phone watch, mom I also want one, I have a phone watch after the phone watch can call you, I promise you I will not always and aunts and aunts on the phone, I puppy is talking to the end of the word, can it mom? Since mid-December 2024, more than 2,000 pets on social platforms such as Jitterbug Little Red Book The topic of dogs also wanting a phone watch has 2,363 videos on Jitterbug and 709 posts on Little Red Book, the vast majority of which are puppies, staring at a pair of innocent eyes, with a cute accent and tone of voice, because of vanity to the owner To ask for a phone watch, it looks basically the same as a pampered child No different. Among them, many also really have follow-up, so that the whole thing into a continuous drama Re-emerge in front of the camera, their legs or chest has more than a watch, with the owner’s tone of voice response Fortunately, just want a phone watch, want a set of house mom really can not afford to buy it, in the future, the Internet less look at the things, okay, we are just an ordinary people’s puppy, know what baby? Buy a phone watch for puppies to satisfy it Others have I also want The vanity of course will not be the real reason. The more realistic reason is that a phone watch is obviously a lower-priced, higher-performance alternative to pet-specific devices A used phone watch can cost as little as double digits, and a new one can cost around two to three hundred dollars. For pet use, a phone watch is still more versatile. One of the most unexpected probably lies in the fact that the first pets who own a phone watch are already using it to socialize The phone watch can add friends by touching them and keep in touch on the phone watch. On the e-commerce platform, in the comment section of phone watches of brands such as Little Genius 360, some people mentioned that they had bought phone watches for their pets to wear on their bodies especially for this function. There are also people who see other people’s pets have, but also for their own pets to buy a piece of the number of pets using the phone watch, can make the socialization between pets become more convenient In the past, pets can not be contacted, if there is no contact information between the owners, you can only rely on the casual waiting to meet and play, waiting for a few hours in a certain place can happen, pets have a phone watch, plus friends, can be online in advance when you want to meet The pet has a phone watch, and with the addition of a buddy, they can contact each other online in advance when they want to meet up. Figure A jitterbug describing a dog’s social dilemma under the jitterbug, a netizen said in order to solve this problem, the family bought a phone watch for the puppy, Figure source jitterbug user 66’s 66666666666 In fact, the phone watch has been very hot in the pet world. Little red book doudoune moncler pas cher Shake voice and other social platforms, since 2021 there are many people exploring whether it is feasible to use the phone watch as a pet locator, 2023, the number of content with the cat children’s watch pet locator children’s watch children’s phone watch to change the pet to use the dog’s phone watch and so on tags has been more than ten thousand. Nowadays, searching for phone watch locator , pet related content has taken up the majority. In addition to positioning, many phone watches can also do real-time monitoring of the pet’s heart rate and steps and other data, as well as for the most basic and most important point for keeping pets Interaction, some people through the setting of the automatic answer, to call the pet, call it home. However, to pets wearing a phone watch will also bring certain disadvantages, after all, the products designed for people are not destined to be perfectly adapted to the animal, really want to use for a long time, you need to pay attention to a lot of aspects In November 2024, a puppy called Yao Yao because the owner released a video of the call to it did not cover the phone number, and the netizens called harassment , a night of sleep, in the usual long time to get up at eight o’clock is still He was still drowsy at eight o’clock, when he would normally be up already. The same thing happened to another Golden Retriever called Hairball a year ago. Although this is an extreme and random case, it shows that the sound, vibration and weight of a phone watch have a much greater impact on animals than on humans. So if you’re looking to replace your pet with a phone watch, it’s not just a matter of buying one and putting it on your pet. 02 Hot Pet Socialization The popularity of phone watches among pets, especially for socialization, hides a huge demand in the pet market. According to Euromonitor, between 2010 and 2023, the pet ownership rate in Chinese households will increase from 11 to 32. China Pet Industry White Paper 2025 Consumption report shows that since 2015, the size of China’s urban dog and cat consumption market has continued to grow, and has reached 300.2 billion yuan in 2024 In 2024, the number of pets in China was 124 million, and the average annual consumption of a single pet dog and a pet cat was 2,961 yuan and 2,020 yuan, respectively, which has increased year-on-year. The 2024 China Pet Industry Research Report released by Avery Consulting shows that the types of pet services are enriched, and the core lies in meeting the needs of pets and pet owners, in which Pet needs are gradually expanding from the original physiological needs to spiritual needs, including socialization and entertainment. Among the users surveyed, 31 of them hope that the type of pet services that will emerge or mature in the future will be pet socialization. Source: China Pet Industry Research Report 2024 All these mean business opportunities. As a result, pet socialization has been hot in recent years Since 2022, shopping malls around the world have flaunted pet-friendly flags, not only frequently planning events such as pet bazaars and pet parties to provide opportunities for pet socialization, but also setting up corresponding social spaces for pets, for example, the Phoenix Nest on the west coast of Shanghai, the Weyue Plaza in Wenzhou, and Wuhan Gujin Center have all set aside a paradise area specifically for pets. More organizations focusing on pet socialization are also emerging. Enterprise search data show that in three years, from Beijing Guangzhou Shenzhen Qingdao and other first-line new first-tier cities to Zibo Kaifeng City and other third- and fourth-tier cities, there are more than 300 pet parks were established. The frequency of offline community activities organized for pets, such as pet parties, pet games, pet hikes, pet camping, etc., is also increasing in the public’s view. From the content of social media platforms, pet parties are one of the most common forms. On holidays such as Christmas and New Year’s Eve, or on weekends, in parks, outdoor campgrounds, petting zoos, shopping malls, and other venues, you can see people organizing parties for pets of the same species, including not only cats and dogs, but also Dutch pigs, rabbits, and other animals. Planning and organizing social events for pets has become a business for businesses such as shopping malls, outdoor clubs, petting zoos, and even pubs and restaurants. In addition, there are many solutions on the market to solve the problem of pets being lonely when their owners can’t be with them. The first is schools for pets and kindergarten daycare classes, the former of which often offer courses that mostly help pets understand commands, develop socialization habits, and train performance skills, while the latter two are more oriented towards pure play and socialization. The second is intelligent robots and people that provide companionship services for pets. It can be seen that many pet owners are already making attempts On Little Red Book, the content related to pet schools daycare classes totaled more than 450,000 articles, and the number of notes related to pet companion teachers and pet companion robots was close to 40,000 articles. In Taobao and other e-commerce platforms, pet training classes Pet companion robot Pet intelligent hardware represented by intelligent companion robots are perennial bestsellers. Correspondingly, the capital Startups and large enterprises have entered the field one after another According to the data of the pet industry family, from 2022 to the first half of 2024, of the 84 financing events that occurred in the domestic pet industry, there were 16 pet service tracks, including pet social Pet training Pet boarding company In 2023, the original nail team entered the field of pet intelligent companion robots, and Xiaomi Yuping had also shelved the 2021 Pet intelligent companion ball. Compared to the carefully laid out players, the small geniuses who burst into flames are more like unintentionally crashing into this wind and being blown up together. 03 Raising pets like children Hello, Lee Hwan Young In the movie, there was a line that left a deep impression on the audience My daughter, I just want her to be healthy and happy . This is the expectation of many parents for their children, and it is also a true reflection of the hearts of most pet owners today. Pets that can bring emotional value to people are being valued for their own emotions. The 2025 China Pet Industry White Paper Consumption Report also mentions that a trend that emerged in 2024 is that pet owners are beginning to pay attention to the mental health of their pets during pet clinics, which also accounts for 21 7 of the reasons why they are dissatisfied with their clinic consumption. The 2024 China Pet Industry Research Report shows that emotional needs will become the main decision-making factor for pet owners. In contrast, the sound volume of pet toys on domestic social media almost doubled in September 2024 Pet communicators have become an emerging profession, with hourly wages capable of reaching up to thousands of dollars More and more pets are using communication buttons on social media. The emphasis on giving pets a sense of ceremony is also becoming a major trend, according to the 2024 Pet Consumer Market Insights released by the big data platform Digital Storytelling, the discussion of pet ceremony on social media has increased by 68% year-on-year. A manifestation of this is the better sales of pet birthday cakes, mooncakes, New Year’s Eve dinners and other products launched by a host of brands such as Holliday Sweet Seven, of which Holliday’s pet cake was named to the Tmall Dog Snacks Hot List in early January 2025 . Figure A puppy celebrating its 6th birthday, image source Xiaohongshu Please call me Xiaowen Sang Taking pets to see the world has also become part of the sense of ceremony, and among the popular forms of partying with pets, in addition to the year-on-year growth rate of camping and parks, which was 46 and 76, the year-on-year growth rate of the other three forms of outings and trekking trips all reached more than 120. Overall, pet outdoor trips grew by 124, leading to rapid growth in outdoor products, with sales of car crates even growing at a rate of 2,755. The rise of new demand is still affecting more aspects. The research of the 2023 2024 China Pet Industry White Paper Consumer Report shows that 38 0 people have the problem of difficulty in traveling with their pets, which even makes 75 8 pet owners have the idea of changing their cars, of which more spacious SUVs have become the most preferred models. This trend has also directly pushed the relevant enterprises to make changes 2024, Hainan Airlines Tianjin Airlines Southern Airlines and many other airlines have launched a pet-in-cabin service, DDT has launched a nationwide pet travel service, and automobile brands such as MG and Extreme Krypton have launched products focusing on pet travel scenarios. In addition, a number of pet hotels and pet resorts that allow pets and set up special areas for pets are also on the rise.2024 During the Dragon Boat Festival, the number of lodgings containing pets on Tujia’s platform increased by nearly 30% year-on-year, and the number of related lodging bookings doubled compared to last year. The number of searches for the keyword “pets” on Tujia’s three platforms – Piggy Lodging and Wooden Bird Lodging – increased by more than 100 percent year-on-year. An important consensus that underpins the pet market is that pet owners would rather suffer themselves than let their pets have a better life. Their own expenses can be saved again and again, but the expenses of pets can not be reduced. In this era of downgraded consumption, even though the practice of raising oneself all over again as an adult has become popular on the Internet in the past two years, young people want to raise themselves like children and improve their quality of life, but they are limited by the reality of the conditions, they still spend a lot less money on themselves. But it’s different when it comes to shelling out money for pets. They feel guilty when they have no choice but to downgrade their pet’s food and supplies On Little Red Book, someone felt guilty for three months for switching their pet cat’s $600 cat food to $300. It might be time for Little Genius, who hit the jackpot, to consider developing a phone watch specifically for pets. Header image credit AI Mapping
Pets that can bring emotional value to people are being valued for their own emotions.
Author Xiaoyao Editor Haruno
Author Xiaoyao
Edited by Harano
01 Explosive Phone Watches
Mom, when I played with the other kids today I found that they all had phone watches, mom I want one too, I can call you after I have a phone watch, I promise you I won’t be on the phone all the time with my aunts and uncles, my puppy is a man of his word, is that okay mom? Since mid-December 2024, more than 2,000 pets on social platforms such as Jitterbug Little Red Book Dogs also want a phone watch There are 2,363 videos on Jitterbug, and 709 posts on Little Red Book, the vast majority of which are puppies, staring with a pair of innocent eyes, with a cute accent and tone of voice, because of vanity to their owners To ask for a phone watch, looking basically the same as a pampered child No different.
Mom, I was playing with the other kids today and noticed that they all have phone watches, mom I want one too, I can call you when I have a phone watch, I promise you I won’t be on the phone with my aunts and uncles all the time, I’m a puppy of my word, is that okay mom?
Since mid-December 2024, more than 2,000 pets on social platforms such as Jitterbug Little Red Book Dogs also want a phone watch There are 2,363 videos on Jitterbug, and 709 posts on Little Red Book, the vast majority of which are puppies, staring with a pair of innocent eyes, with a cute accent and tone of voice, because of vanity to their owners To ask for a phone watch, looking basically the same as a pampered child No different.
Among them, many also really have follow-up, so that the whole thing into a continuous drama Re-emerge in front of the camera, their legs or chest has more than a watch, with the owner’s tone of voice response Fortunately, just want a phone watch, want a set of house mom really can not afford to buy it, in the future, the Internet less look at the things, okay, we are just an ordinary people’s puppy, know what baby? Buy a phone watch for puppies to satisfy it Others have I also want The vanity of course will not be the real reason. The more realistic reason is that a phone watch is obviously a lower-priced, higher-performance alternative to pet-specific devices A used phone watch can cost as little as double digits, and a new one can cost around two to three hundred dollars. For pet use, a phone watch is still more versatile. One of the most unexpected probably lies in the fact that the first pets who own a phone watch are already using it to socialize The phone watch can add friends by touching them and keep in touch on the phone watch. On the e-commerce platform, in the comment section of phone watches of brands such as Little Genius 360, some people mentioned that they had bought phone watches for their pets to wear on their bodies especially for this function. There are also people who see other people’s pets have, but also for their own pets to buy a piece of the number of pets using the phone watch, can make the socialization between pets become more convenient In the past, pets can not be contacted, if there is no contact information between the owners, you can only rely on the casual waiting to meet and play, waiting for a few hours in a certain place can happen, pets have a phone watch, plus friends, can be online in advance when you want to meet With a phone watch and a buddy, pets can contact each other online in advance when they want to meet.
Among them, many also really have follow-up, so that the whole event into a continuous drama Re-emerge in front of the camera, their legs or chest has been more than a watch, with the owner’s tone of voice response Fortunately, just to have a phone watch, to a set of house mom really can not afford to buy it, the future of the online stuff to see less good, we are just ordinary people’s puppies, know it baby?
Buy a phone watch for the puppy to satisfy it Others have I also want The vanity of course will not be the real reason.
The more realistic reason is that, compared with the various types of equipment for pets, the phone watch is obviously a lower price and stronger performance choice A second-hand phone watch, only double-digit, new products are also in the two or three hundred dollars.
For pet use, a phone watch is still more versatile.
One of the most unexpected probably lies in the fact that the first pets who own a phone watch are already using it to socialize The phone watch can add friends by touching them and keep in touch on the phone watch. On the e-commerce platform, in the comment section of phone watches of brands such as Little Genius 360, some people mentioned that they had bought phone watches for their pets to wear on their bodies especially for this function.
There are also people who see other people’s pets have, but also for their own pets to buy a piece of the number of pets using the phone watch, can make the socialization between pets become more convenient In the past, pets can not be contacted, if there is no contact information between the owners, you can only rely on the casual waiting to meet and play, waiting for a few hours in a certain place can happen, pets have a phone watch, plus friends, can be online in advance when you want to meet With a phone watch and a buddy, pets can contact each other online in advance when they want to meet.
Figure A description of the dog’s social problems under the jitterbug, a netizen said that in order to solve this problem, the family bought a phone watch for the puppy, Figure source jitterbug user 66’s 666666666666666
In fact, phone watches have been hot in the pet world. Little red book doudoune moncler pas cher Shake voice and other social platforms, since 2021 there are many people exploring whether it is feasible to use the phone watch as a pet locator, 2023, the number of content with the cat children’s watch pet locator children’s watch children’s phone watch to change the pet to use the dog’s phone watch and so on tags has been more than ten thousand. Nowadays, searching for phone watch locator , pet related content has taken up the majority. In addition to positioning, many phone watches can also do real-time monitoring of the pet’s heart rate and steps and other data, as well as for the most basic and most important point of pet ownership Interaction, some people through the setting of the automatic answer, to call the pet, call it home. However, to pets wearing a phone watch will also bring certain disadvantages, after all, the products designed for people are not destined to be perfectly adapted to the animal, really want to use for a long time, you need to pay attention to a lot of aspects In November 2024, a puppy called Yao Yao because the owner released a video of the call to it did not cover the phone number, and the netizens called harassment , a night of sleep, in the usual long time to get up at eight o’clock is still He was still drowsy at eight o’clock, when he would normally be up already. The same thing happened to another Golden Retriever called Hairball a year ago. Although this is an extreme and random case, it shows that the sound, vibration and weight of a phone watch have a much greater impact on animals than on humans. Therefore, if you want to use a watch as a substitute for a pet item, it’s not just a matter of buying it and putting it on your pet.
In fact, phone watches have been very popular in the pet world.
On social platforms such as Xiaohongshu Douban Jiyin,2021 there are many people exploring whether it is feasible to use a phone watch as a pet locator.2023 The number of content with tags such as cat children’s watch pet locator children’s watch children’s phone watch to change the phone watch for pets with dogs has exceeded ten thousand. Today, searching for phone watch locator , pet related content has taken up the majority.
In addition to positioning, many phone watches can also do real-time monitoring of the pet’s heart rate and steps and other data, as well as for the most basic and most important point of pet ownership Interaction, some people through the setting of the automatic answer, call the pet, call it home.
However, to pets wearing a phone watch will also bring certain disadvantages, after all, the products designed for people are not destined to be perfectly adapted to the animal, really want to use for a long time, you need to pay attention to a lot of aspects In November 2024, a puppy called Yao Yao because the owner released to it call the video did not cover the phone number, and the netizens called harassment, a night did not sleep well, in the usual long time to get up at eight o’clock is still He was still drowsy at eight o’clock, when he would normally be up already. The same thing happened a year ago with another golden hair called Hairball.
Although this is an extreme and random case, it can show that the sound, vibration and weight of the phone watch have a far greater impact on animals than on humans.
Therefore, if you want to use a watch as a substitute for a pet item, it’s not just a matter of buying it and putting it on your pet.
02 Hot Pet Socialization
Behind the popularity of phone watches among pets, especially when it comes to socialization, lies a huge demand in the pet market. According to Euromonitor, between 2010 and 2023, the pet ownership rate in Chinese households will increase from 11 to 32. China Pet Industry White Paper 2025 Consumption report shows that since 2015, the size of China’s urban dog and cat consumption market has continued to grow, and has reached 300.2 billion yuan in 2024 In 2024, the number of pets in China was 124 million, and the average annual consumption of a single pet dog and a pet cat was 2,961 yuan and 2,020 yuan, respectively, which has increased year-on-year. The 2024 China Pet Industry Research Report released by Avery Consulting shows that the types of pet services are enriched, and the core lies in meeting the needs of pets and pet owners, in which Pet needs are gradually expanding from the original physiological needs to spiritual needs, including socialization and entertainment. Among the users surveyed, 31 of them hope that the type of pet services that will emerge or mature in the future will be pet socialization.
Behind the popularity of phone watches among pets, especially when they play a role in socialization, lies a huge demand in the pet market.
According to Euromonitor data, between 2010 and 2023, China’s household pet ownership rate increased from 11 to 32 . China Pet Industry White Paper 2025 Consumption report shows that since 2015, the size of China’s urban dog and cat consumption market has continued to grow, and has reached 300.2 billion yuan in 2024 In 2024, the number of pets in China was 124 million, and the average annual consumption of a single pet dog and a pet cat was 2,961 yuan and 2,020 yuan, respectively, which increased year-on-year.
The 2024 China Pet Industry Research Report released by Avery Consulting shows that the types of pet services are enriched, and the core lies in meeting the needs of pets and pet owners, in which Pet needs gradually expand from the original physiological needs to spiritual needs, including socialization and entertainment. Among the users surveyed, 31 of them hope that the type of pet services that will emerge or mature in the future will be pet socialization.
Source China Pet Industry Research Report 2024
All these mean business opportunities. As a result, pet socialization has been on fire in recent years Since 2022, shopping malls around the world have flaunted pet-friendly flags, not only frequently planning events such as pet bazaars and pet parties to provide opportunities for pet socialization, but also setting up corresponding social spaces for pets, such as the Phoenix Nest on the west coast of Shanghai, the Wuyue Plaza in Wenzhou, and Wuhan IFC, all of which have set aside a playground area specifically for pets. More organizations focusing on pet socialization are also emerging. Enterprise search data show that in three years, from Beijing Guangzhou Shenzhen Qingdao and other first-line new first-tier cities to Zibo Kaifeng City and other third- and fourth-tier cities, there are more than 300 pet parks were established. The frequency of offline community activities organized for pets, such as pet parties, pet games, pet hikes, pet camping, etc., is also increasing in the public’s view. From the content of social media platforms, pet parties are one of the most common forms. On holidays such as Christmas and New Year’s Eve, or on weekends, in parks, outdoor campgrounds, petting zoos, shopping malls, and other venues, you can see people organizing parties for pets of the same species, including not only cats and dogs, but also Dutch pigs, rabbits, and other animals. Planning and organizing social events for pets has become a business for businesses such as shopping malls, outdoor clubs, petting zoos, and even pubs and restaurants. In addition, there are many solutions on the market to solve the problem of pets being lonely when their owners can’t be with them. One is schools for pets and kindergartens and daycare classes, the former of which often offer classes to help pets understand commands, develop socialization habits, and train performance skills, while the latter two are more oriented towards pure play and socialization. The second is intelligent robots and people that provide companionship services for pets.
All of these mean business opportunities.
As a result, pet socialization has been on fire in recent years Since 2022, shopping malls around the world have flaunted pet-friendly flags, not only frequently planning events such as pet bazaars and pet parties to provide opportunities for pets to socialize, but also setting up corresponding social spaces for pets, such as the Phoenix Nest on the west coast of Shanghai, the Wuyue Plaza in Wenzhou, and Wuhan IFC, all of which have set aside a playground area specifically for pets.
More organizations focusing on pet socialization are also emerging. Enterprise search data show that in three years, from Beijing Guangzhou Shenzhen Qingdao and other first-line new first-line cities to Zibo Kaifeng City and other third- and fourth-tier cities, there are more than 300 pet parks established.
The frequency of offline community activities organized for pets, such as pet parties, pet games, pet hikes, pet camping, etc., is also increasing in the public’s view.
From the content of social media platforms, pet parties are one of the most common forms. On holidays such as Christmas and New Year’s Eve, or on weekends, in parks, outdoor campgrounds, petting zoos, shopping malls, and other venues, you can see people organizing parties for pets of the same species, including not only cats and dogs, but also Dutch pigs, rabbits, and other animals. Planning and organizing community events for pets has become a part of the business of shopping malls, outdoor clubs, petting zoos, and even taverns and restaurants.
In addition, there are many solutions on the market to solve the problem of pets being lonely when their owners are not available.
One is schools for pets and kindergartens and daycare classes, the former of which often offer classes to help pets understand commands, develop socialization habits, and train performance skills, while the latter two are more oriented towards pure play and socialization. The second is intelligent robots and people that provide companionship services for pets.
It can be seen that many pet owners are already making attempts On Little Red Book, the content related to pet schools daycare classes totaled more than 450,000 articles, and the number of notes related to pet companion teachers and pet companion robots was close to 40,000 articles. In Taobao and other e-commerce platforms, pet training classes Pet companion robot Pet intelligent hardware represented by intelligent companion robots are perennial bestsellers. Correspondingly, the capital Startups and large enterprises have entered the field one after another According to the data of the pet industry family, from 2022 to the first half of 2024, of the 84 financing events that occurred in the domestic pet industry, the pet service track had 16 cases, including pet socialization Pet training Pet boarding company In 2023, the original nail team entered the field of pet intelligent companion robots, and Xiaomi Yuping also had a 2021 on-shelf Pet intelligent companion ball. Compared to the carefully laid out players, the small geniuses that burst into flames are more like unintentionally bumping into this wind and being blown up together.
It can be seen that many pet owners are already making attempts On Little Red Book, the pet school daycare class related content totaled more than 450,000 articles, and the number of notes related to pet companion teachers and pet companion robots was close to 40,000 articles. On Taobao and other e-commerce platforms, pet training classes Pet companion robots Pet intelligent hardware represented by intelligent companion robots are perennial bestsellers.
Correspondingly, the capital Startups and large enterprises have entered the field one after another According to the data of the pet industry family, from 2022 to the first half of 2024, of the 84 financing events that occurred in the domestic pet industry, the pet service track had 16 cases, including pet socialization Pet training Pet boarding company In 2023, the original nail team entered the field of pet intelligent companion robots, and Xiaomi Yuping also had a 2021 on-shelf Pet intelligent companion ball.
Compared to the carefully laid out players, the small geniuses that burst into flames are more like unintentionally bumping into this wind and being blown up together.
03 Raise pets like children
Hello, Lee Hwan Young In the movie, there is a line that impressed the audience My daughter, I just want her to be healthy and happy . This is the expectation of many parents for their children, and it is also a true reflection of the hearts of most pet owners today. Pets that can bring emotional value to people are being valued for their own emotions. The 2025 China Pet Industry White Paper Consumption Report also mentions that a trend that emerged in 2024 is that pet owners are beginning to pay attention to the mental health of their pets during pet clinics, which also accounts for 21 7 of the reasons why they are dissatisfied with their clinic consumption. The 2024 China Pet Industry Research Report shows that emotional needs will become a major decision-making factor for pet owners.
In Hello, Lee Hwan Young, there is a line that impresses the audience My daughter, I just want her to be healthy and happy .
This is the expectation of many parents for their children, but also a true reflection of the hearts of most pet owners today.
The 2025 China Pet Industry White Paper Consumer Report also mentions that a trend in 2024 is that pet owners have begun to pay attention to the mental health of their pets during pet treatment, which also accounts for 21% of the reasons for dissatisfaction with treatment consumption.
The 2024 China Pet Industry Research Report shows that emotional needs will become a major decision-making factor for pet owners.
In contrast, the sound volume of pet toys on domestic social media almost doubled in September 2024 Pet communicators have become an emerging profession, with hourly wages capable of reaching up to thousands of dollars More and more pets are using communication buttons on social media. The emphasis on giving pets a sense of ceremony is also becoming a major trend, according to the 2024 Pet Consumer Market Insights released by the big data platform Digital Storytelling, the discussion of pet ceremony on social media has increased by 68% year-on-year. A manifestation of this is that a number of brands, such as Holliday Sweet Seven, have introduced better sales of products such as pet birthday cakes mooncakes New Year’s Eve dinners, of which Holliday’s pet cake was named to the Tmall Dog Snacks Hot Sellers list at the beginning of January 2025 .
In contrast, in January September 2024, the sound volume of pet toys on domestic social media almost doubled Pet communicator has become an emerging profession, with the highest hourly wage able to reach thousands of dollars Social media, more and more pets use the communication button.
The emphasis on giving pets a sense of ceremony is also becoming a major trend, according to the 2024 Pet Consumption Market Data Insight released by the big data platform Digital Storytelling , the discussion on pet ceremony on social media has increased by 68 year-on-year. A manifestation of this is that a number of brands, such as Holliday Sweet Seven, have introduced better sales of products such as pet birthday cakes mooncakes New Year’s Eve dinners, of which Holliday’s pet cake was selected in early January 2025 for the Tmall Dog Snacks Hot Sellers list.
Figure The puppy who is celebrating his 6th birthday, image source Xiaohongshu Please call me Xiaowensang
Bringing pets to see the world has also become part of the ritual. Among the popular forms of gathering with pets, except for camping and parks, which saw year-on-year growth rates of 46 and 76, the year-on-year growth rates of the other three forms, outings and trekking trips, all reached more than 120. Overall, pet outdoor trips grew by 124, leading to rapid growth in outdoor products, with sales of car crates even growing at a rate of 2,755. The rise of new demand is still affecting more aspects. The research of the 2023 2024 China Pet Industry White Paper Consumer Report shows that 38 0 people have the problem of difficulty in traveling with their pets, which even makes 75 8 pet owners have the idea of changing their cars, of which more spacious SUVs have become the most preferred models. This trend has also directly pushed related companies to make changes 2024, Hainan Airlines Tianjin Airlines Southern Airlines and many other airlines launched pet-in-cabin services, DDT went online with nationwide pet travel services, and automotive brands such as MG and Extreme Krypton launched products focusing on pet travel scenarios.
Bringing pets to see the world has also become part of the sense of ceremony. Among the popular forms of gathering with pets, except for camping and parks, which saw year-on-year growth rates of 46 and 76, the year-on-year growth rates of the other three forms, outings and trekking trips, all reached more than 120. Overall, pet outdoor travel increased by 124, driving the rapid growth of outdoor products, and the sales growth of car crates even reached 2755.
The rise of new demand is still affecting more levels.
2023 2024 China Pet Industry White Paper Consumer Report’s research shows that 38 0 people have the problem of difficulty in traveling with their pets, which even makes 75 8 pet owners have the idea of changing their cars, of which more spacious SUVs have become the most preferred models.
This trend has also directly pushed related companies to make changes 2024, Hainan Airlines Tianjin Airlines Southern Airlines and many other airlines launched pet-in-cabin services, DDT went online with nationwide pet travel services, and automotive brands such as MG and Extreme Krypton launched products focusing on pet travel scenarios.
In addition, a number of pet hotels that allow pets and set up special areas for pets are also on the rise. 2024 During the Dragon Boat Festival, the number of B&Bs containing pets on Tujia’s platform increased by nearly 30% year-on-year, and the number of bookings for related B&Bs doubled compared to last year. On Tujia’s three platforms, the number of searches for the keyword “pets” on the Little Pig B&B and the Wooden Bird B&B all increased by more than 100 year-on-year.
An important consensus that underpins the pet market is that pet owners would rather suffer themselves than let their pets have a better life. Their own expenses can be saved again and again, but the expenses of pets can not be reduced. In this era of downgraded consumption, even though the practice of raising yourself all over again as an adult has become popular on the Internet in the past two years, young people want to raise themselves like children and improve their quality of life, but they are limited by the reality of the conditions, they still spend a lot less money on themselves. But it’s different when it comes to shelling out money for pets. They feel guilty when they have no choice but to downgrade their pet’s food and supplies On Little Red Book, someone felt guilty for three months for switching their pet cat’s $600 cat food to $300. The Little Genius, who hit the jackpot, should probably consider developing a phone watch specifically for pets as well.
One of the major consensus underpinning the pet market is that pet owners would rather suffer themselves than make a better life for their pets.
Their own expenses can be saved again and again, but the pet’s expenses can not be lowered.
In this era of downgraded consumption, even though the practice of raising oneself all over again as an adult has become popular on the Internet in the past two years, young people want to raise themselves like children and improve their quality of life, but limited by the reality of the conditions, they still spend a lot less money on themselves. But it’s different when it comes to shelling out money for pets. They feel guilty when they have no choice but to downgrade their pet’s food and supplies On Little Red Book, someone felt guilty for three months for switching their pet cat’s $600 cat food to $300.
The Little Genius, who hit the jackpot, should probably consider developing a phone watch specifically for pets as well.
Header image credit AI Mapping
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